Saturday, September 18, 2021

Game on: Heineken + 'Phins = Partnership

 A Heineken 🍺 just might be part of your touchdown routine during the next Dolphins game you take in at Hard Rock Stadium.

 Heineken USA, the Dolphins and Hard Rock Stadium have partnered to brand Heineken ® products during all 2021 Dolphins games at Hard Rock Stadium. 

 The partnership, the first for Heineken USA with a National Football League team, makes the import 🍺 - and hard seltzer - an official sponsor of the Miami Dolphins, including at eight Hard Rock Stadium bars. 

 A Heineken-themed bar will also be located in the southwest corner quadrant of the Miami Gardens stadium. 

  

 Tag team: Heineken ® is a new official sponsor of the Miami Dolphins and Hard Rock Stadium. Photo: Heineken USA 

 "We are incredibly proud to be partner with the Miami Dolphins and Hard Rock Stadium as we welcome fans back to enjoy live entertainment and sporting events this fall," said Heineken CMO Jonnie Cahill. 

 "We have also been fiercely passionate about creating unforgettable fan experiences, and we look forward to bringing that same ambition to our first NFL team partnership."

 Heineken ®, which has a history of teaming up with national sports brands, namely the MLS, NHL, NWSL and Formula One, will feature the Heineken Hideout, a fan-friendly two-story lounge, for visitors to enjoy at Hard Rock Stadium. 

#heineken #importbeer #heinekenusa #brand #miamidolphins #hardrockstadium #partnership #teamenterprises #marketing #ftlauderdale #beer #heinekenhideout #bars #stadium #miamigardens #officialsponsor 

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