With websites being created, Google searches being performed and tweets being posted in record numbers, or time, changing your marketing and SEO strategies is crucial.
Here are 5 tips to improve your SEO game:
1.) Think About Your Reader (First): Forget about overdoing it with unnecessary keywords. Instead, focus on what value - and impact - your content will have on your niche audience. Hint: If you write about pizza, make sure you go all in on pizza. In turn, you will draw people to your site and improve your search engine rankings.
2.) Keep An Eye On Your Site Search Data: It's always smart to check what words and phrases your visitors are typing into your internal search bar. Think: Having an idea about what is important to your customers, will help you develop more relevant content and keywords.
3.) Set Up a Google Local Listing: It's all about location. Setting up a Google Local Listing will definitely help your search engine rankings. (You will have a better chance to be found when consumers conduct a search for your given product/service.)
4.) Optimize For Mobile: Since so many consumers are conducting searches on their mobile devices, it's super important that your site is optimized to deliver the best mobile experience possible.
5.) Encourage Reviews/Engage Customers: It's also important you thank customers for posting positive reviews - and address any negative reviews and feedback. It will give your business a big (search engine) lift -- and lots of credibility all over the web.
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